Ceramic Art Trends, Tools, and Techniques for Potters Worldwide

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An advertisement in Clay Times® allows pottery suppliers, manufacturers, schools, and service providers to reach tens of thousands of active clay artists each month via promotion through our print magazine, online edition, and multimedia marketing packages.

NOW OFFERING — Complete annual multimedia marketing packages combining print and digital edition advertising with live Web links, email promotions and newsletter sponsorships, interactive video and flash banner ads, and more ... custom-designed for your unique marketing needs and advertising budget!

Questions? Contact Clay Times advertising consultant, Polly Beach, via email, or telephone: 800-356-2529.

NOW ACCEPTING SPACE RESERVATIONS FOR
Spring 2017 NCECA Conference Issue

Promote your business
with optimum exposure to tens of thousands
of active clay artists via print & Web marketing in CT!

All print advertisers also receive a
FREE LIVE LINK
to your Website from your ad in our fabulous digital issues & archives!

Spring 2017 Ad Materials Deadline: Feb. 28, 2017

HINT — To keep your ad "fresh" for the longest time period possible, please target special sales & promotions to the season following publication issue

(i.e., announce spring and summer sales and events in this issue)

Advertising Details

RESALE OPPORTUNITIES

Find out how you can enhance sales of your store products and draw CT readers into your store by offering Clay Times for resale.

General Information & Demographics

Designed to appeal to people who actively work with clay, Clay Times began as an 8-page black-and-white newsletter in early 1995. Following an enthusiastic reader response and requests for advertising opportunities, the publication was transformed into a full-color magazine in December, 1995 and has since grown into one of the world's most popular ceramic art periodicals.

Each issue of Clay Times reaches tens of thousands of readers via subscriptions across the United States, Canada, and abroad. Resale issues are also distributed through clay business retailers and select book stores such as Barnes & Noble, Books-a-Million, Encore, Hastings, and many others. Advertisers appearing in each issue also receive a free link to their Website and/or email address via Clay Times online, which draws several thousand visitors every month.

Mission

The mission of Clay Times is to share current ceramic news and useful techniques with clay artists at all levels, while covering the full spectrum of subjects relating to pottery and the ceramic arts. A typical issue features:

  • works by acclaimed clay artists
  • clay-related workshops and events
  • wheel-throwing & handbuilding techniques
  • surface decoration and glazing procedures
  • glaze recipes for low, mid & high-firing
  • reviews of ceramic books and videos

    2017 ADvertising RATE chart

AD SIZE 4x rate/issue BASIC RATE/issue
Full Page
1525.
1695.
1/2 page isle
1118.
1243.
1/2 page horiz. or vert
979.
1088.
1/3 page square or vert
809.
899.
1/4 page
557.
619.
1/6 page vert or horiz.
457.
508.
2" block
241.
268.
1" block
151.
168.

color options

Get your ad noticed with color! The following additions will apply to your rate above:

AD SIZE Full Color Black + One Color
Full Page
+595.
+288.
1/2 page isle
+ 445.
+174.
1/2 page horiz. or vert
+ 388.
+150.
1/3 page square or vert
+ 274.
+116.
1/4 page
+ 258.
+100.
1/6 page
+ 244.
+82.
2" block
+ 187.
+ 62.
1" block
+ 158.
+ 42.

Questions? Please e-mail Polly for details, or call her at 800.356.2529.

Ad Design Requirements

View full specifications.

Special Position

Careful consideration is given to the location of each ad to place it in a section of the magazine most relevant to the product or service offered.

Requests for special ad positioning will be honored when available. Add 15%.

Bleeds

Full-page advertisements that measure slightly larger than the above-listed dimensions are considered bleeds ... offered at no extra charge.

Advance payment discount

A 5% pre-payment discount is available to any annual contract advertiser who provides full, advance payment per issue by the materials closing date specified for that issue. (Sorry, we can't make exceptions to the pre-payment deadline, but we do accept all major credit cards for advance payment.)

E-mail Polly to request a customized advertising program designed to help your business grow!

CLOSING DATES

Clay Times is published quarterly, with four print and digital issues per year: SPRING (NCECA Conference Issue), SUMMER (Summer Workshops Issue), FALL (Back-to-School Issue) and WINTER (Holiday Issue). Ad space should be reserved by the deadlines below:

Spring 2017 - NCECA ISSUE*

Space Deadline: Feb. 26; Materials Deadline: Feb. 28

Summer 2017 - SUMMER WORKSHOP ISSUE

Space Deadline: May 2; Materials Deadline: May 9

Autumn 2017 - BACK to SCHOOL ISSUE

Space Deadline: Aug. 1; Materials Deadline: Aug. 8

Winter 2017 - HOLIDAY ISSUE

Space Deadline: Oct. 17; Materials Deadline: Oct. 24

 

NOW ACCEPTING SPACE RESERVATIONS FOR
Spring 2017 NCECA Conference Issue

Promote your business
with optimum exposure to tens of thousands
of active clay artists via print & Web marketing in CT!

All print advertisers also receive a
FREE LIVE LINK
to your Website from your ad in our fabulous digital issues & archives!

Spring 2017 Ad Materials Deadline: Feb. 28, 2017

HINT — To keep your ad "fresh" for the longest time period possible, please target special sales & promotions to the season following publication issue

(i.e., announce spring and summer sales and events in this issue)

Resale OptionS

It's a Sure Thing!

Become a Clay Times resaler and keep 40% of every issue you sell.

Our resalers almost always sell all of their copies of Clay Times ... yet if for some reason you don't, just return any unsold issues to us in good condition via priority mail, and we'll give you a full credit for the returned magazines against your next shipment.

To request resale issues, please call (800) 356-2529 to let us know your shipping address and the quantity of magazines you'd like to stock per issue. (Most businesses start out with 6 to 12 copies.)

The cover price of each issue is $8.95, but as a Clay Times resaler you retain 40% of the sale price for your business.

Questions about resale? Call 800-356-2529 or e-mail us.

 

 
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